Work

The effects of store brand loyalty on store loyalty: evidence from the Spanish market

Year: 2009

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593960903234200

Authors: Mercedes Martos-Partal, Oscar González-Benito

Institution: Universidad de Salamanca

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999359795

FWCI: 7.262

Cites: 37

Cited by: 24

Related to: 10