Work

Benchmarking consumer perceptions of product quality with price: An exploration

Year: 1996

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199609)13:6<591::aid-mar4>3.0.co;2-3

Authors: Noel Mark Noël, Nessim Hanna

Institutions: Indiana University Northwest, Northern Illinois University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999406368

FWCI:

Cites: 16

Cited by: 10

Related to: 10