Work

Towards a B2B customer-based brand equity model

Year: 2008

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/jt.2008.4

Authors: Morten Bach Jensen, Kim Klastrup

Institutions: Grundfos (Denmark), University of Copenhagen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1999511024

FWCI: 7.621

Cites: 25

Cited by: 65

Related to: 10