Historical Research in Marketing: Retrospect and Prospect
Year: 1990
Type: article
DOI: 10.1007/bf02723911
Authors: D. G. Brian Jones, David D. Monieson
Institutions: University of Prince Edward Island, Queen's University
Language: English
Topic: American History and Culture
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1999515595