Work

Factors influencing Taiwanese consumer preference for foreign‐made white goods: USA versus Japan

Year: 1998

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555859810764508

Authors: William J. Lundstrom, Oscar W. Lee, D. Steven White

Institutions: Cleveland State University, Bridgewater State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999548371

FWCI:

Cites: 67

Cited by: 29

Related to: 10