Work

Context effects of TV programme-induced interactivity and telepresence on advertising responses

Year: 2011

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-30-4-641-663

Authors: Verolien Cauberghe, Maggie Geuens, Patrick De Pelsmacker

Institutions: Ghent University, University of Antwerp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999577192

FWCI: 4.635

Cites: 8

Cited by: 60

Related to: 10