Work

An Implemented System for Improving Promotion Productivity Using Store Scanner Data

Year: 1993

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.12.3.248

Authors: Magid M. Abraham, Leonard M. Lodish

Institution: University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999609673

FWCI: 21.41

Cites: 21

Cited by: 131

Related to: 10