Work

Consumers’ perception of risk and the purchase of apparel from catalogs

Year: 1994

Type: article

Study design: Observational Study

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000080205

Authors: Cynthia R. Jasper, Sara J. Ouellelte

Institutions: University of Wisconsin System, University of Wisconsin–Madison

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999757013

FWCI: 2.842

Cites: 28

Cited by: 85

Related to: 10