Work

Segmenting luxe-bargain shoppers using a fuzzy clustering method

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-01-2013-0012

Authors: Chae Mi Lim, Rodney Runyan, Youn-Kyung Kim

Institutions: Philadelphia University, Texas State University, University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999765007

FWCI: 3.963

Cites: 63

Cited by: 24

Related to: 10