Work

Frontline employee motivation to participate in service innovation implementation

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-009-0151-3

Authors: Susan Cadwallader, Cheryl Burke Jarvis, Mary Jo Bitner, Amy L. Ostrom

Institutions: California State University, Fullerton, Southern Illinois University Carbondale, Arizona State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1999924730

FWCI: 22.51

Cites: 126

Cited by: 321

Related to: 10