Work

Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising

Year: 2002

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2002.10673663

Authors: David M. Hardesty, Jay P. Carlson, William Bearden

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999972889

FWCI: 10.36

Cites: 35

Cited by: 126

Related to: 10