Work

Creating brand identity: a study of evaluation of new brand names

Year: 2004

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2004.07.007

Authors: Chiranjeev S. Kohli, Katrin R. Harich, Lance Leuthesser

Institution: California State University, Fullerton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000057767

FWCI: 9.928

Cites: 27

Cited by: 150

Related to: 10