Work

The Social Disorder of the Broadened Concept of Marketing

Year: 1979

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02721876

Authors: Gene R. Laczniak, Donald A. Michie

Institutions: Marquette University, New Mexico State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Wisconsin-Madison, Academy of Marketing

OpenAlex ID: W2000101629

FWCI: 1.991

Cites: 56

Cited by: 66

Related to: 10