Work

A model of consumer response to advertising music

Year: 2012

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761211193028

Authors: Geoffrey P. Lantos, Lincoln G. Craton

Institution: Stonehill College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000122121

FWCI: 10.96

Cites: 150

Cited by: 92

Related to: 10