Work

Adaptation strategies to increase advertisement effectiveness in digital media

Year: 2014

Type: article

Source: Management Review Quarterly

DOI: 10.1007/s11301-014-0101-0

Authors: Christine Bauer, Peter Lasinger

Institution: Vienna University of Economics and Business

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000124318

FWCI: 4.265

Cites: 119

Cited by: 28

Related to: 10