Work

Customer interactivity and new product performance: Moderating effects of product newness and product embeddedness

Year: 2009

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2008.11.006

Author: Joseph M. Bonner

Institution: University of Wisconsin–Eau Claire

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000164352

FWCI: 22.81

Cites: 44

Cited by: 161

Related to: 10