Work

Effects of Usage and Name on Perceptions of New Products

Year: 1982

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1.4.351

Authors: William L. Moore, Donald R. Lehmann

Institution: Columbia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000203985

FWCI:

Cites: 23

Cited by: 24

Related to: 10