Work

Does brand spelling influence memory? The case of auditorily presented brand names

Year: 2012

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2012.02.003

Authors: David Luna, Marina Carnevale, Dawn Lerman

Institutions: Baruch College, City University of New York, Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000212201

FWCI: 7.308

Cites: 52

Cited by: 35

Related to: 10