Work

Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?

Year: 1995

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1995.10673475

Authors: Melody E. Schuhwerk, Roxanne Lefkoff-Hagius

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000225228

FWCI: 4.061

Cites: 31

Cited by: 413

Related to: 10