Work

McKitterick's Conundrum

Year: 2012

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2012.52

Author: Alan Mitchell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000274054

FWCI: 3.648

Cites: 36

Cited by: 8

Related to: 10