Work

Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of International Marketing

DOI: 10.1509/jim.11.0016

Authors: Thomas J. Madden, Martin S. Roth, William R. Dillon

Institutions: University of South Carolina, Southern Methodist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000274647

FWCI: 14.84

Cites: 54

Cited by: 85

Related to: 10