Work

“Surprise Gift” Purchases: Customer Insights from the Small Electrical Appliances Market

Year: 2008

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2008.06.003

Authors: Joëlle Vanhamme, Cees J.P.M. de Bont

Institutions: Centre National de la Recherche Scientifique, Institut d'Economie Scientifique Et de Gestion, Erasmus University Rotterdam, Vrije Universiteit Amsterdam, Delft University of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2000282765

FWCI: 9.798

Cites: 91

Cited by: 45

Related to: 10