Work

Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment

Year: 2006

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2006.10.001

Authors: Magnus Söderlund, Sara Rosengren

Institution: Stockholm School of Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000312911

FWCI: 9.296

Cites: 81

Cited by: 195

Related to: 10