Work

Structuring the marketing function in complex professional service organizations

Year: 2000

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560010321947

Authors: Angus W. Laing, Lorna McKee

Institution: University of Aberdeen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000354530

FWCI: 2.492

Cites: 49

Cited by: 23

Related to: 10