Work

Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited

Year: 2007

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679150303

Authors: Ulrich R. Orth, Renata De Marchi

Institutions: Christian-Albrechts-Universität zu Kiel, Universidade Estadual de Campinas (UNICAMP)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000367831

FWCI: 14.17

Cites: 54

Cited by: 93

Related to: 10