Work

Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience

Year: 2001

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/0267257012571447

Authors: Margaret K. Hogg, Emma N. Banister

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000378613

FWCI: 4.739

Cites: 30

Cited by: 135

Related to: 10