Work

Consumers' attitudes toward advertising by medical professionals

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-02-2013-0458

Authors: Kara Chan, Lennon Tsang, Vivienne Leung

Institution: Hong Kong Baptist University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2000501655

FWCI: 1.977

Cites: 15

Cited by: 7

Related to: 10