Work

Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition

Year: 1992

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1992.10673357

Authors: Pamela M. Homer, Sun-Gil Yoon

Institutions: California State University System, California State University, Long Beach, University of Georgia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000550975

FWCI: 5.645

Cites: 32

Cited by: 289

Related to: 10