Work

Advertising Budgeting: Process and Structure as Explanatory Variables

Year: 1987

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1987.10673075

Author: Nigel Piercy

Institutions: Cardiff University, University of Wales

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000597015

FWCI: 5.413

Cites: 17

Cited by: 31

Related to: 10