Work

Country of origin effect on services: an evaluation of entertainment

Year: 2011

Type: article

Study design: Observational Study

Source: Managing Leisure

DOI: 10.1080/13606719.2011.559089

Authors: Sunny Bose, Abhilash Ponnam

Institution: ICFAI Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000634122

FWCI: 2.783

Cites: 31

Cited by: 21

Related to: 10