Work

Understanding the influence of literacy on consumer memory: The role of pictorial elements

Year: 2009

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2009.04.002

Authors: Madhubalan Viswanathan, Carlos J. Torelli, Lan Xia, Roland Gau

Institutions: University of Illinois Urbana-Champaign, University of Minnesota, Bentley University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Foundation

Award: The Functionally Illiterate Consumer in the Global Marketplace

OpenAlex ID: W2000644544

FWCI: 9.332

Cites: 52

Cited by: 55

Related to: 10