Work

Influence of materialism, gender and nationality on consumer brand perceptions

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740167

Author: Rajeev Kamineni

Institution: Western Sydney University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: bronze

OpenAlex ID: W2000666867

FWCI: 2.55

Cites: 38

Cited by: 99

Related to: 10