Work

Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods

Year: 1996

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1016/0737-6782(95)00088-7

Authors: Roger A. Kerin, Gurumurthy Kalyanaram, Daniel J. Howard

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000669862

FWCI: 7.257

Cites: 53

Cited by: 52

Related to: 10