Work

Bank managers’ direct marketing dilemmas – customers’ attitudes and purchase intention

Year: 2003

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320310469520

Authors: Carole Page, Ye Luding

Institution: Massey University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000678282

FWCI: 5.304

Cites: 75

Cited by: 69

Related to: 10