Work

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation

Year: 1988

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209149

Authors: Dena S. Cox, Anthony D. Cox

Institution: Georgia State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000738357

FWCI: 8.445

Cites: 24

Cited by: 170

Related to: 10