Work

An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

Year: 1993

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220100407

Authors: William C. Rodgers, Kenneth C. Schneider

Institution: St. Cloud State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000750940

FWCI: 5.708

Cites: 19

Cited by: 70

Related to: 10