Work

The impact of brand sponsorship of music festivals

Year: 2008

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500810916717

Authors: Jennifer Rowley, Catrin Williams

Institutions: Manchester Metropolitan University, Bangor University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000779911

FWCI: 10.93

Cites: 29

Cited by: 108

Related to: 10