Work

Effects of Message Modality and Appeal on Advertising Acceptance

Year: 1987

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220040303

Authors: Scott S. Liu, Patricia A. Stout

Institution: The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000802562

FWCI: 1.804

Cites: 52

Cited by: 131

Related to: 10