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Hospital advertising: A literature review

Year: 2012

Type: article

Source: International Journal of Healthcare Management

DOI: 10.1179/2047971911y.0000000002

Authors: Sibabrata Nanda, Achyut Telang, Gaurav Bhatt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000808553

FWCI: 2.736

Cites: 21

Cited by: 12

Related to: 10