Work

Who I am and how I think: The impact of self‐construal on the roles of internal and external reference prices in price evaluations

Year: 2009

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2009.05.012

Author: Cathy Yi Chen

Institution: Singapore Management University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Singapore Management University

OpenAlex ID: W2000812574

FWCI: 2.075

Cites: 53

Cited by: 36

Related to: 10