Work

A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States

Year: 1990

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723913

Author: Eric H. Shaw

Institution: Florida Atlantic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000827265

FWCI: 1.599

Cites: 37

Cited by: 20

Related to: 10