Work

Experiential Marketing: A New Framework for Design and Communications

Year: 1999

Type: article

Source: Design Management Journal (Former Series)

DOI: 10.1111/j.1948-7169.1999.tb00247.x

Author: Bernd Schmitt

Institutions: Cornell University, Columbia University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000995195

FWCI:

Cites: 2

Cited by: 121

Related to: 10