The Better They are, the more They Give: Trade Promotions of Consumer Durables
Year: 2005
Type: article
Source: Journal of Marketing Research
Authors: Norris Bruce, Preyas S. Desai, Richard Staelin
Institutions: The University of Texas at Dallas, Duke University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2001057740