Work

Integrative Pricing via the Pricing Wheel

Year: 2001

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(99)00098-x

Authors: David Shipley, David Jobber

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001100516

FWCI: 7.895

Cites: 28

Cited by: 154

Related to: 10