Work

Niche market strategy for a mature marketplace

Year: 2006

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500610711860

Authors: Erin D. Parrish, Nancy L. Cassill, William Oxenham

Institutions: University of Alabama, North Carolina State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001106040

FWCI: 9.396

Cites: 25

Cited by: 92

Related to: 10