Work

Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1997.10505056

Authors: Pola B. Gupta, Stephen J. Gould

Institutions: University of Northern Iowa, Baruch College, City University of New York

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001135462

FWCI: 10.28

Cites: 43

Cited by: 346

Related to: 10