Work

The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421011018347

Author: Long‐Yi Lin

Institution: Aletheia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001190246

FWCI: 31.36

Cites: 52

Cited by: 404

Related to: 10