The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web?
Year: 2004
Type: article
Source: Journal of Interactive Marketing
DOI: 10.1002/dir.20010
Authors: Dipayan Biswas, Abhijit Biswas
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2001229979
