Work

A note on the role of cause type in cause-related marketing

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.07.021

Authors: Barbara A. Lafferty, Diane R. Edmondson

Institutions: University of South Florida, Middle Tennessee State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001291111

FWCI: 10.9

Cites: 18

Cited by: 76

Related to: 10