Work

Appraisal processes in the enactment of intentions to use coupons

Year: 1992

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220090605

Authors: Richard P. Bagozzi, Hans Baumgartner, Youjae Yi

Institutions: University of Michigan, Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001291150

FWCI: 2.822

Cites: 36

Cited by: 66

Related to: 10